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Comprehensive evaluation of current thought leadership presence

1 hChesbro Avenue

Service Description

What It Is Thought leadership consulting to help executives and companies establish authoritative voices in their markets. We audit your current thought leadership presence, develop a strategic positioning and content strategy, and create a roadmap for building influence and visibility. We don't write your content or manage your social media—we design the strategy, define your unique point of view, and build the editorial plan that your team or content partners execute. Why Thought Leadership Matters In crowded markets, buyers don't just choose products—they choose who to trust. Thought leadership builds that trust by demonstrating expertise, perspective, and insights that help your audience think differently. It creates demand, shortens sales cycles, attracts talent, and establishes competitive moats that products alone can't provide. But most thought leadership fails because it's either: - Generic content that sounds like everyone else - Self-promotional content disguised as insights - Inconsistent efforts without strategic direction - Executed without a clear point of view or audience We will help you fix that.


Contact Details

  • 6189 Chesbro Avenue, San Jose, CA, USA


As the founder of Lani Consulting, I bring over 30+ years in the full marketing mix.  I've helped companies like Anaplan, TeleSign, and Poly shift how leadership views marketing—from lead generation to strategic business driver. My approach combines hands-on execution with strategic vision, building teams that deliver measurable growth while fostering cultures of innovation and accountability.

Key achievements include developing pipeline contribution models that proved marketing's revenue impact, leading the post-merger rebrand of Plantronics and Polycom, and building direct-to-consumer platforms that repositioned products as lifestyle brands.

I started my career in PR and advertising (Wilson McHenry, AltaVista, Anheuser Busch), where I learned the power of storytelling—a skill that still drives everything I do.

Today, I work at the intersection of marketing, sales, and executive strategy, helping growing companies accelerate their trajectory through elevated strategic counsel and hands-on execution. 

I am a mom, a wife, a dog mom, and a wannabe dancer and singer.  

 

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