Marketing Organizational Design

Service Description

The Challenge We Address Most marketing organizations evolve organically rather than by design. Roles get added reactively, responsibilities overlap or fall through cracks, reporting structures reflect historical decisions rather than current strategy, and capabilities don't match business needs. The result is inefficiency, frustration, misalignment, and teams working harder but not smarter. Strategic organizational design fixes this by aligning structure, roles, and capabilities with your marketing strategy and business objectives. Who This Is For Growing companies scaling marketing: Your team worked at 20 people but you're now 50+ and structure is breaking Companies with new marketing strategy: Your org was built for the old strategy and won't execute the new one effectively Marketing leaders inheriting teams: New CMOs or VPs who need to assess and potentially restructure inherited organizations Organizations with performance issues: Team working hard but not delivering, unclear accountability, or chronic bottlenecks Companies planning significant investment: Need to ensure organizational readiness before adding headcount or budget Post-merger or acquisition integration: Multiple marketing teams need to be rationalized and integrated Leadership seeking efficiency: Want to optimize structure before adding more resources Our Services Marketing Organization Assessment Comprehensive evaluation of current marketing organizational effectiveness including structure, roles, capabilities, and operating model. What we assess: Organizational structure and reporting relationships Role clarity and accountability Skills and capability gaps vs. strategy requirements Span of control and team design Cross-functional relationships and handoffs Decision-making processes and speed Resource allocation and utilization Operating model (centralized, decentralized, hybrid) Team culture and ways of working Workload distribution and balance What you get: Organizational assessment report Current state analysis with strengths and gaps Structural inefficiencies and friction points Capability gap analysis Span and layer analysis Benchmark comparison (when applicable) Strategic recommendations Prioritized improvement roadmap