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We are here to help you and your team excel.

1 hChesbro Avenue

Service Description

Who We Serve We work with companies that have internal marketing teams or resources but need an objective, expert perspective to: Diagnose why their marketing isn't delivering expected results Validate their strategy before significant investment Optimize existing programs and channels Scale marketing effectiveness without scaling headcount Navigate critical transitions (new markets, rebrands, product launches) What Makes Us Different We Audit, You Execute: Our job is to give you strategic clarity and a tactical plan. Your team retains ownership and builds internal capability rather than outsourcing dependency. Data-Driven Diagnosis: We dig into the metrics, talk to your team, analyze your assets, and benchmark against competitors to understand the real story—not just surface-level symptoms. Actionable Roadmaps: Every recommendation comes with a prioritized action plan, clear ownership, and defined success metrics. No theoretical fluff. Objective Perspective: We have no incentive to recommend channels, tools, or tactics that benefit us. Our only agenda is what will actually move the needle for your business. Our Services Strategic Marketing Assessments Comprehensive audits of your entire marketing function including strategy, positioning, channel performance, team structure, and tech stack effectiveness. Ideal for annual strategic planning or when leadership needs to understand why marketing isn't delivering ROI. Go-to-Market Assessments Deep dive into how you're bringing products or services to market. We evaluate target audience strategy, positioning, messaging, channel mix, sales enablement, and funnel performance to optimize your GTM motion. Channel Performance Audits Focused evaluation of specific marketing channels (paid media, content, email, SEO, social, events, etc.) to identify what's working, what's wasted spend, and where optimization opportunities exist. Messaging & Positioning Reviews Assessment of your brand positioning, value proposition, messaging architecture, and content strategy to ensure message-market fit and differentiation. Marketing Operations Reviews Audit of your marketing processes, technology stack, data infrastructure, and team workflows to improve efficiency, reduce friction, and enable better decision-making. Conversion & Funnel Analysis In-depth analysis of your customer journey from awareness to conversion, identifying leaks, bottlenecks, and opportunities to improve conversion rates and pipeline velocity.


Contact Details

  • 6189 Chesbro Avenue, San Jose, CA, USA


As the founder of Lani Consulting, I bring over 30+ years in the full marketing mix.  I've helped companies like Anaplan, TeleSign, and Poly shift how leadership views marketing—from lead generation to strategic business driver. My approach combines hands-on execution with strategic vision, building teams that deliver measurable growth while fostering cultures of innovation and accountability.

Key achievements include developing pipeline contribution models that proved marketing's revenue impact, leading the post-merger rebrand of Plantronics and Polycom, and building direct-to-consumer platforms that repositioned products as lifestyle brands.

I started my career in PR and advertising (Wilson McHenry, AltaVista, Anheuser Busch), where I learned the power of storytelling—a skill that still drives everything I do.

Today, I work at the intersection of marketing, sales, and executive strategy, helping growing companies accelerate their trajectory through elevated strategic counsel and hands-on execution. 

I am a mom, a wife, a dog mom, and a wannabe dancer and singer.  

 

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