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GTM Assessment

Comprehensive audit on your end to end GTM strategy.

1 hChesbro Avenue

Service Description

A Go-to-Market Assessment is a comprehensive audit of your product or service launch strategy, existing market positioning, and growth execution. We analyze every component of how you bring your offering to market—from target audience definition and messaging to channel strategy and sales enablement—to identify gaps, inefficiencies, and untapped opportunities. What You Get Rather than outsourcing your GTM execution, you receive a strategic roadmap designed for your internal team to implement. Our assessment delivers: Critical Gap Analysis: Detailed identification of what's working, what's not, and why Prioritized Action Plan: A sequenced, realistic roadmap your team can execute immediately Clear Ownership: Specific recommendations mapped to internal roles and responsibilities Success Metrics: Defined KPIs to measure progress and impact

Contact Details

  • 6189 Chesbro Avenue, San Jose, CA, USA

As the founder of Lani Consulting, I bring over 30+ years in the full marketing mix.  I've helped companies like Anaplan, TeleSign, and Poly shift how leadership views marketing—from lead generation to strategic business driver. My approach combines hands-on execution with strategic vision, building teams that deliver measurable growth while fostering cultures of innovation and accountability.

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Key achievements include developing pipeline contribution models that proved marketing's revenue impact, leading the post-merger rebrand of Plantronics and Polycom, and building direct-to-consumer platforms that repositioned products as lifestyle brands.

I started my career in PR and advertising (Wilson McHenry, AltaVista, Anheuser Busch), where I learned the power of storytelling—a skill that still drives everything I do.

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Today, I work at the intersection of marketing, sales, and executive strategy, helping growing companies accelerate their trajectory through elevated strategic counsel and hands-on execution. 

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I am a mom, a wife, a dog mom, and a wannabe dancer and singer.  

 

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Lani Consulting

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