Brand Consulting

Service Description

Our Philosophy Your brand is more than visual identity—it's the strategic foundation for how you compete, how you're perceived, and how you create value in the market. Most companies struggle not because they have bad design, but because they lack strategic clarity on what their brand stands for, who it's for, and how it's differentiated. We bring clarity to that strategic layer. Who This Is For Companies experiencing brand drift: Your brand has evolved organically but now feels disconnected from your strategy or market position Growing companies outgrowing their brand: What worked at Series A doesn't work at scale Companies with misalignment: Sales, marketing, and product are telling different brand stories Mergers, acquisitions, or portfolio expansion: You need to rationalize multiple brands or integrate new ones Market repositioning: You're moving upmarket, entering new segments, or pivoting your business model Established brands needing refresh: Your brand feels dated or no longer resonates with your target audience Our Services Brand Strategy & Positioning Assessment Comprehensive evaluation of your brand foundation including positioning, differentiation, target audience alignment, and competitive distinction. We assess whether your brand strategy is clear, compelling, and consistently executed. What we evaluate: Brand positioning and value proposition clarity Competitive differentiation and white space opportunities Target audience definition and relevance Brand promise and proof points Positioning sustainability and defensibility What you get: Brand positioning audit with gap analysis Refined positioning framework and strategy Differentiation roadmap Positioning playbook for internal alignment