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Assessment and design of marketing organizational structure, roles, capabilities, and process.

Check out our availability and book the date and time that works for you

As the founder of Lani Consulting, I bring over 30+ years in the full marketing mix.  I've helped companies like Anaplan, TeleSign, and Poly shift how leadership views marketing—from lead generation to strategic business driver. My approach combines hands-on execution with strategic vision, building teams that deliver measurable growth while fostering cultures of innovation and accountability.

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Key achievements include developing pipeline contribution models that proved marketing's revenue impact, leading the post-merger rebrand of Plantronics and Polycom, and building direct-to-consumer platforms that repositioned products as lifestyle brands.

I started my career in PR and advertising (Wilson McHenry, AltaVista, Anheuser Busch), where I learned the power of storytelling—a skill that still drives everything I do.

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Today, I work at the intersection of marketing, sales, and executive strategy, helping growing companies accelerate their trajectory through elevated strategic counsel and hands-on execution. 

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I am a mom, a wife, a dog mom, and a wannabe dancer and singer.  

 

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Lani Consulting

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