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We assess, diagnose, and strategize your brand

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As the founder of Lani Consulting, I bring over 30+ years in the full marketing mix.  I've helped companies like Anaplan, TeleSign, and Poly shift how leadership views marketing—from lead generation to strategic business driver. My approach combines hands-on execution with strategic vision, building teams that deliver measurable growth while fostering cultures of innovation and accountability.

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Key achievements include developing pipeline contribution models that proved marketing's revenue impact, leading the post-merger rebrand of Plantronics and Polycom, and building direct-to-consumer platforms that repositioned products as lifestyle brands.

I started my career in PR and advertising (Wilson McHenry, AltaVista, Anheuser Busch), where I learned the power of storytelling—a skill that still drives everything I do.

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Today, I work at the intersection of marketing, sales, and executive strategy, helping growing companies accelerate their trajectory through elevated strategic counsel and hands-on execution. 

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I am a mom, a wife, a dog mom, and a wannabe dancer and singer.  

 

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Lani Consulting

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